Draft mode
The AI writes the reply and your person sends it with one click, edits it or writes their own. You can limit it to business hours.
Sunday, 22:40.A customer asks. Nova answers.
Every unanswered chat is an order for your competitor.
Nova is the AI salesperson by Xstaff. It answers in seconds from your live catalogue, knows what to say to “too expensive”, and takes the cash-on-delivery order to an Econt or Speedy office. You see every euro it brings in.
Only 5 stores in the pilot · 30 days free
- answering, weekends included
- 24/7
- products in our reference test catalogue
- 20,000
- fee, only on AI orders
- 2%
- Customer, 22:39: Hi! I'm after wireless noise-cancelling headphones under €150.
- Searched the catalogue · 2 models in budget
- Nova, 22:39: Hi, I'm Nova, the store's AI assistant. These two fit:
- Sony WH-CH720N, €119, Light, for every day; JBL Tune 770NC, €99, Longer battery
- Nova, 22:40: For the daily commute I'd go with the Sony: light and they don't squeeze. Black or white?
- Black · White · Tell me about JBL
- Customer, 22:40: Black. But €119 feels like a lot…
- Nova, 22:40: I hear you. If price matters most, the JBL at €99 is a great pick. If comfort comes first, the Sony is worth it, and you have 14 days to return them. Which matters more to you?
- Customer, 22:41: OK, the Sony. To an Econt office in Plovdiv, cash on delivery.
- Econt office · Plovdiv Karshiyaka
- Order to confirm: Sony WH-CH720N, black × 1, Econt, Plovdiv Karshiyaka office, Cash on delivery, €119.00. Shall I place it?
- Customer, 22:41: Yes 👍
- Order #1042 saved to the store
New AI order: +€119
The maths nobody shows you
Your team covers 45 hours a week. Your customers shop for 168.
Monday to Friday, 9 to 6, is 45 hours. For the other 123, evenings, nights and weekends, a question waits until morning. By morning, they've bought elsewhere.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
- Your team answers
- 45 hours a week
- The question waits
- 123 hours a week
Stop losing your evenings and weekends.
Book a demoSame question. Two endings.
Sunday, 22:40. The customer is ready to buy.
- Do you have them in size 42? Can they reach Plovdiv by Wednesday?
- Seen
- Monday, 10:15 · your team replies
- Thanks, I already ordered elsewhere.
Lost sale
- Do you have them in size 42? Can they reach Plovdiv by Wednesday?
- Yes, size 42 is in stock. To an Econt office in Plovdiv it usually takes 1–2 working days. Shall I place a cash-on-delivery order?
- Yes, to the Karshiyaka office.
- Done: RunFlex 2, size 42, €74.90, cash on delivery. Econt will text you.
Order at 22:42
How it works
Not a scripted chatbot. A salesperson who knows your catalogue.
Finds the right product
Even in a catalogue with 20,000 products and variants.
- Understands typos, Latin script and slang
- Knows sizes, colours and stock per variant
- The catalogue refreshes itself every 15 minutes
Sells like a good salesperson
Asks briefly, offers 2–3 options, and handles “too expensive” and “I'll think about it”.
- Upsells only when you allow it and it makes sense
- Discounts only up to the limit you set
- No fake urgency, no made-up reviews
Takes the order in the chat
Cash on delivery, an Econt or Speedy office or an address, a summary with the final total, and an explicit “yes” from the customer.
- Checks name, mobile number and address, and asks only for what's missing
- Finds the office by neighbourhood, street or in Latin script
- The order goes straight into your store
Answers after the purchase
“Where's my parcel?” gets an answer in seconds.
- Status, office and expected date from Econt; a tracking link for Speedy
- Shows an order only to the person who placed it
- Hands a returned or late parcel to a colleague with a summary
Trained like a top closer
A top salesperson's playbook. None of the pushiness.
Nova follows a written sales playbook built on sales research. Before any change goes live, it runs 31 sales conversations graded by an independent AI judge against a written rubric.
Discovers the need
One question about use, never an interrogation. If the customer is specific, it checks stock straight away.
SPIN Selling, Rackham: 35,000 observed sales calls
Recommends
2–3 options that differ in one clear way, and it says which it recommends and why.
Choice-overload research: Iyengar & Lepper, Chernev 2015
Handles objections
Acknowledge, ask, answer with a fact, leave the choice. “Too expensive” gets a real cheaper option, never a made-up discount.
Playbook, section 5
Closes
Asks only for what's missing, shows the total with delivery, and waits for an explicit “yes”.
Cash-on-delivery order confirmation
Looks after the sale
“Where's my parcel?” is answered from Econt in seconds. Returned or late parcels go to your team.
Shipment tracking
The lines it never crosses
- Never invents a price, stock or discount: facts come only from 15 typed tools connected to your store.
- No fake urgency, no fake reviews: banned by EU law and by the playbook.
- Hands over to a person on complaints, unclear cases or when the customer asks.
- Draft mode: a person approves every reply until you decide Nova is ready to work alone.
31
sales conversations tested before every change
What it works with
- search_products
- get_product
- show_products
- find_courier_office
- create_order
- track_order
- handoff_to_human
Why no pressure? Cash on delivery punishes it: an order squeezed out of someone is refused at the door, and you pay shipping both ways.
Watch Nova sell your own products.
Book a demoAI revenue report
See every euro the AI brought in.
The first screen in the dashboard isn't a conversation count. It's the orders and revenue made by the AI, each linked to its conversation.
Orders and revenue from AI
Only orders placed in the chat. Without delivery and without refused or returned parcels.
Orders after a chat
The customer talked to the AI and ordered on your site within 7 days. Shown separately and never charged.
Conversation conversion
By channel and period, so you see where the AI sells best.
Every order with its conversation
Open any AI order and read the whole conversation that led to it.
Want to see your own numbers?
Claim a pilot seatROI calculator
What would a few more closed chats be worth?
Move the sliders. The uplift is your assumption, not our promise: in the pilot you measure the real number.
- Extra orders
- +100
- Extra revenue
- €4,000
- Xstaff cost
- −€329Growth plan €249 + 2% of AI orders
- Left for you
- €3,671 a month
Prices exclude VAT. Uplift is the share of your current orders that would come from chats the AI answers.
Control
You decide how much freedom the AI has.
Every store's first fear is a wrong price or a wrong promise. So control is built in, not bolted on.
Hand-off to a person
On a complaint, frustration, a request for a person or an unclear question, Nova hands the conversation to your team with a summary.
Your rules
Tone, discounts, upsells, couriers and delivery prices. You change them in the dashboard and they apply from the next message.
Code does the maths
The AI never calculates. Every amount in a reply is checked against the catalogue and the order before it reaches the customer.
Everything is visible
Every conversation, every AI action and every AI order is in the dashboard, with the reason behind it.
Dry-run orders until you say so
When you connect, orders aren't written to your store until you switch that on yourself.
Technology
What's under the hood.
Channels
Website chat
LiveOne line of code to embed. Shows products, the order summary and hand-off to a person. Can open the conversation with a hesitating visitor, if you switch it on.
Messenger and Instagram
Switched on in the pilotThe same AI salesperson in your page's messages. The code is ready; we switch it on when the pilot starts.
Email
SoonA back-in-stock notice and your team's reply by email. Only with the customer's consent; “stop writing to me” applies at once.
Viber
SoonHugely popular in Bulgaria, and global AI agents don't support it. On the roadmap.
Platforms
Connect in 7 steps in the dashboard.
- WooCommerce and Shopify, with keys checked at once and stored encrypted
- Your own site through an API
- A WordPress plugin that takes the customer from the chat to checkout
Delivery and payment
Built for the Bulgarian market.
- Cash on delivery with explicit confirmation in the chat
- Econt and Speedy offices, or door-to-door
- Flags an unusual amount or unclear address without refusing the customer
Large catalogues
Tested on a reference store with 20,000 products.
- Full catalogue sync in seconds
- Search with typos, Cyrillic and Latin script, units
- Stock and price per variant
Data and GDPR
You are the controller; we are the processor.
- Database in the EU (Frankfurt)
- Data processing agreement under GDPR Article 28
- The AI is Mistral AI (EU), DeepSeek V4.1 Flash model; data stays in the EU
- Store keys encrypted (AES-256-GCM)
Quality before every change
Test conversations run on every change to the agent.
- Sales, cash-on-delivery orders, offices, amounts
- A change that makes results worse doesn't ship
- Reply time, cost and outcome tracked for every conversation
A question about your platform or courier?
Talk to usProof
No case studies yet. Tests you can check instead.
No invented logos or reviews. Here is what we measured in our test conversations and on a reference store with 20,000 products.
- test conversations pass on the demo store
- 52/52
- conversations on the 20,000-product reference store
- 42/42
- hard searches put the right product first
- 22/22
- cash-on-delivery order and confirmation scenarios
- 16/16
Internal tests from November 2026, not customer results. We run them in front of you in the demo.
Be the first case study. Pilot seats are still open.
Claim a seat90-day programme
We don't hand you software and disappear. We work with you for 90 days to a measurable result.
Weeks 1–2
Audit and connection
- We
- A mystery-shopper test of your channels, connecting the store, the knowledge base and the rules.
- You
- Store keys and one hour for the rules: discounts, delivery, returns.
Weeks 3–8
Launch and tuning
- We
- Nova starts in draft mode, then goes automatic. Every week we read the conversations and improve.
- You
- One person for 30 minutes a week: approves drafts and tells us what to change.
Weeks 9–12
Measurement
- We
- Final report: AI orders and revenue, conversion, what works and what's next.
- You
- You decide: continue, change course or stop.
After day 90
Subscription
- We
- Nova keeps selling, and we maintain and improve it every month.
- You
- You read the report and grow.
Guarantee. If by day 90 the AI hasn't brought in orders worth at least the programme price, your first month of subscription is free.
Pricing
Pay for orders, not conversations.
The leading international AI agents charge around $1 per conversation. We charge a monthly plan and 2% only on the orders the AI made.
Pilot · 5 stores
Try it with your products before you pay.
We set up Nova on your catalogue and rules. You decide whether to continue once you see the numbers.
Claim a pilot seat5 places, for stores with 500 to 20,000 orders a month.
90-day programme
Start
€1,490
or 3 × €530
- Audit and setup of the AI salesperson
- Weekly optimisation for 12 weeks
- Final report
- Start plan included for 3 months
Growth
€2,990
or 3 × €1,050
- Everything in Start
- Website chat and every available channel
- Growth plan included for 3 months
Subscription after the programme
Start
€99 per month
1,000 AI conversations
- Messenger and Instagram
- Orders in the chat
- Dashboard and report
Growth
Recommended€249 per month
3,000 AI conversations
- Everything in Start
- Website chat
Soon: Viber and abandoned carts
Pro
€599 per month
8,000 AI conversations
- Everything in Growth
- Priority support
Soon: voice order confirmation and replies under ads
2% only on AI orders
Only orders placed in the chat. Without delivery, without refused or returned parcels. Orders on your site after a chat show in the report but are never charged.
Example: the AI made 100 orders of €40 in a month. The fee is €80.
Prices exclude VAT. Above the included conversations: €0.08 per conversation. Annual billing: 2 months free.
FAQ
What stores ask us.
Will it make up a price or stock level?
No. Price, stock and delivery come from your store at the moment of the question. Code calculates the amounts, not the AI, and every amount is checked before the reply reaches the customer. If Nova isn't sure, it hands the conversation to a person.
What happens when it doesn't know the answer?
It says so honestly and hands the conversation to your team with a short summary. It does the same on a complaint, frustration, or when the customer asks for a person.
Do we have to change platforms?
No. We connect WooCommerce and Shopify directly, and your own site through an API. If you're on CloudCart, OpenCart or another platform, write to us and we'll check.
How much work is it for us?
At the start, store keys and about an hour for the rules: discounts, delivery, returns. Then one person for 30 minutes a week who approves drafts and tells us what to improve.
How exactly is the 2% calculated?
Only on orders the AI placed in the chat, without delivery and without refused or returned parcels. The invoice comes 14 days after month end, and every charged order links to its conversation.
What about Black Friday?
Nova answers everyone at once, with no queue. Above the conversations included in your plan you pay €0.08 per conversation and see the cost in the dashboard. There's also a daily cap against abuse, which we tune together before the peak.
Where is my customers' data?
The database is in the EU (Frankfurt). We sign a data processing agreement under GDPR Article 28: you're the controller, we're the processor. The AI is Mistral AI (EU), DeepSeek V4.1 Flash model; data stays in the EU.
Does it write good Bulgarian?
Yes. It understands typos, Bulgarian written in Latin script (“shliokavitsa”) and casual language, and replies briefly and politely in the tone you set.
When will it work in Messenger and Instagram?
The code is ready. We switch it on when the pilot starts, once your page is connected through Meta. The website chat works today.
What if we're not happy?
In the pilot you decide after 30 days, based on the numbers in the report. The programme has a guarantee: if by day 90 the AI hasn't brought in orders worth at least the programme price, your first month of subscription is free.
Next step
See Nova with your products.
30 minutes online. We show Nova on your products, answer your team's questions and tell you honestly whether Xstaff makes sense for your store.
Only 5 stores in the pilot · 30 days free
- We reply within 24 hours to pick a time.
- We prepare a demo with products from your site.
- If you want a pilot, we start within a week.
Prefer email? Write to us at hello@xstaff.io